Ovia was once one of the most recommended fertility and pregnancy apps. But in 2019, investigative reporting revealed that Ovia sells anonymized user health data to employers — including data about pregnancy, pregnancy loss, and health conditions. For an app where women share some of their most sensitive health information, this business model is a significant concern.
If you're looking for an Ovia alternative, here are apps that offer the same features without the corporate data-selling model.
Ovia's parent company, Labcorp, sells aggregated (but detailed) health data to self-insured employers. This means your employer could potentially access population-level data about the health conditions of employees using the app. While Ovia states the data is anonymized, health data — especially reproductive health data — can be re-identified more easily than other types.
Best for: TTC, cycle tracking, PCOS, perimenopause
WomensPal does not sell your data to employers, insurers, or any third party. GDPR-compliant with a clear privacy policy. Tracks period, symptoms, BBT, OPK, cervical mucus, and fertile window. The Doctor's Report generates a shareable cycle summary for medical appointments — useful for fertility consultations. Completely free, no subscription.
Best for: Science-backed tracking with European privacy standards
Clue is based in Germany with strong GDPR protections and has stated clearly it does not sell user data. Good free tier for basic tracking; Clue Plus ($9.99/month) for advanced features.
Best for: Detailed fertility awareness method tracking
Kindara is specifically built for the fertility awareness method with detailed BBT charting and cervical mucus tracking. Works well for TTC and natural family planning.
Best for: Maximum privacy — no server, no account
Drip stores all data on your device only. No company can access, sell, or lose your data because it never leaves your phone.
Key takeaway: When choosing a period or fertility tracker, the business model matters as much as the feature set. Apps funded by employers, insurers, or pharmaceutical companies have incentives to collect and monetize your data. Apps funded by subscriptions or (like WomensPal) that are genuinely free with no data-selling model don't have this conflict.
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No subscription. No data selling. Works for irregular cycles, PCOS, perimenopause, and TTC.
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